Vision

Why not pursue the freedom of fine arts instead of the restrictive constrains of design?
Because art is subjective.
“Design is about thinking while art is about feeling.”
Thinking design is being empathic with human nature’s wildest desires and needs.
It means to think about civilization and progress within beauty in an aesthetic frame to create meaningful objects that people can emotionally associate and actively interact with.

Mission

Exhaustive exploration of materials and processes until total subordination of the latest technologies in pro of humanity.
Economy Economy Economy and the wise use of resources.